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← Back to Work Food & Beverage — Social Media + Content

Drip
Burgers

Bold, culture-tuned content for Nairobi's most viral burger brand. From zero to unavoidable.

Industry Food & Beverage
Services Social Media, Content Production, Campaigns
Location Nairobi, Kenya
Status Ongoing
The Challenge

A great burger brand with no social presence to match.

Drip Burgers had the product, the quality, and the ambition — but the social media presence wasn't doing justice to what they were building on the ground. Content was inconsistent, the visual identity was unclear online, and the brand wasn't generating the social buzz its food deserved.

In Nairobi's competitive F&B market, if you're not being talked about on social media, you're invisible to an entire generation of customers who discover restaurants through their feeds before they ever visit in person.

Zero to full social presence Brand consistency Social-first storytelling
DRIP
Replace with campaign visuals
The Execution

Fast, bold, and culture-tuned content at scale.

We built the entire social content ecosystem from scratch — developing a visual direction that matched the energy of the brand: fast, bold, craveable, and undeniably Nairobi.

Every piece of content was designed to stop the scroll. Short-form product videos, behind-the-scenes content, launch reels, reaction content, and promotional storytelling — all produced to a consistent premium standard and posted at optimal times for maximum engagement.

  • Developed full social media strategy and content calendar
  • Monthly short-form video production and editing
  • TikTok-native reels and Instagram content
  • Launch campaign for new branches and menu items
  • Paid boosting to amplify high-performing organic content
  • Community management and audience growth
DRIP
Replace with production BTS
Reel

Burger build reel — signature stack reveal

View on Instagram
Post

Product shot — double patty close-up

View on Instagram
Reel

Branch launch reel — Mombasa Road opening

View on Instagram
Viral Reel

1M+ views — the reel that put Drip on the map

View on Instagram
Carousel

New menu launch campaign visuals

View on Instagram
Results

The numbers don't lie.

Organic growth built on content quality and consistency — not shortcuts.

1M+ Total Video Views
65K+ Instagram Followers
214% Reach Growth
4 Active Nairobi Branches
"Before Kontent, our social media was inconsistent and our content didn't reflect the quality of our food. They completely transformed how Drip shows up online. The growth was real — new branches, packed restaurants, and customers who find us on Instagram first and walk in days later."
Brand Manager Drip Burgers — Nairobi, Kenya

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